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Contemporary advertising /

Bovee, Courtland L.

Contemporary advertising / Courtland L. Bovee, William F. Arens - 4th ed. - Homewood, Ill. : Irwin, 1992 - 718 (57) p. ill. (some col.) 28 cm.

Includes bibliographical reference and index

ISBN: 025609196X

Subjects--Topical Terms:
Advertising

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