Crisis communications : a casebook approach /
Fearn-Banks, Kathleen
Crisis communications : a casebook approach / Kathleen Fearn-Banks - 3rd ed. - Mahwah, N. J. : Lawrence Erlbaum Associates, Inc., 2007 - xx, 385 p. : ill. ; 23 cm.
Includes bibliographical references (p. 369-377) and index
0805857729 (hbk.) 0805857737 (pbk.) 9780805857726 (hbk.) : RM257.22 9780805857733 (pbk.)
Public relations--Management--Case studies
Crisis management--Case studies
Advertising--Case studies
Crisis communications : a casebook approach / Kathleen Fearn-Banks - 3rd ed. - Mahwah, N. J. : Lawrence Erlbaum Associates, Inc., 2007 - xx, 385 p. : ill. ; 23 cm.
Includes bibliographical references (p. 369-377) and index
0805857729 (hbk.) 0805857737 (pbk.) 9780805857726 (hbk.) : RM257.22 9780805857733 (pbk.)
Public relations--Management--Case studies
Crisis management--Case studies
Advertising--Case studies