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Consumerism : search for the consumer interest /

Aaker, David A.

Consumerism : search for the consumer interest / David A. Aaker and George S. Day - 2nd ed. - New York : Free Press, 1974 - xxviii, 460 p. ; 24 cm.

Includes bibliographical references

ISBN: 0029000602

LCCN: 73-010699

Subjects--Topical Terms:
Consumer protection--United States

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