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Consumerism : search for the consumer interest /

Aaker, David A.

Consumerism : search for the consumer interest / by David A. Aaker, George S. Day - 3rd ed. - New York : Free Press, 1978 - 504 p. ; 22 cm.

ISBN: 0029000505 0029000408 pbk

LCCN: 77-83163

Subjects--Topical Terms:
Consumer protection--United States

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