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Consumer research for management decisions /

Prince, Melvin

Consumer research for management decisions / Melvin Prince ; with the collaboration of Irene A. Silbert - New York : John Wiley & Sons, 1982 - 210 p. ; 23 cm. - Ronald series on marketing management .

ISBN: 0471097152

LCCN: 81-16509

Subjects--Topical Terms:
Consumers--Research
Marketing research

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