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Consumer psychology for marketing /

Foxall, Gordon R.

Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith - London : Routledge, 1994 - x, 244 p. : ill. ; 25 cm.

ISBN: 0415046742 RM67.00

LCCN: 95-100159

Subjects--Topical Terms:
Consumer behavior
Marketing--Psychological aspects

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