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Consumer input for marketing decisions : a study of corporate departments for consumer affairs /

Fornell, Claes

Consumer input for marketing decisions : a study of corporate departments for consumer affairs / Claes Fornell - New York : Praeger Publishers, 1976 - xx, 164 p. : ill. ; 25 cm.

Bibliography : p. 151-164

ISBN: 0275234800

Subjects--Topical Terms:
Consumer affairs departments--United States
Marketing--Decision making

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Consumer input for marketing decisions : a study of corporate departments for consumer affairs /

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