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Consumer choice behavior : a cognitive theory /

Hansen, Flemming

Consumer choice behavior : a cognitive theory / Flemming Hansen - New York : Free Press, 1972 - xi, 548 p. : ill. ; 24 cm.

Bibliography : p. 493-538.

LCCN: 72-143513 //r89

Subjects--Topical Terms:
Consumption (Economics)
Consumer behavior

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Consumer choice behavior : a cognitive theory /

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