Consumer behaviour /
Chisnall, Peter M.
Consumer behaviour / Peter M. Chisnall - 3rd ed. - London : McGraw-Hill, 1995 - 400 p. : ill. ; 25 cm.
Rev. ed. of: Marketing : a behavioral analysis, 2nd ed. c1985
0077076168 RM100.88
94-31098
Motivation research (Marketing)
Marketing
Consumer behavior
Consumer behaviour / Peter M. Chisnall - 3rd ed. - London : McGraw-Hill, 1995 - 400 p. : ill. ; 25 cm.
Rev. ed. of: Marketing : a behavioral analysis, 2nd ed. c1985
0077076168 RM100.88
94-31098
Motivation research (Marketing)
Marketing
Consumer behavior