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Consumer behaviour : behavioural aspects of marketing /

Rice, Chris

Consumer behaviour : behavioural aspects of marketing / Chris Rice - Oxford : Butterworth-Heinemann, 1993 - viii, 414 p. : ill. ; 23 cm.

'Published on behalf of the Chartered Institute of Marketing.'

ISBN: 0750617829

LCCN: 93-232078

Subjects--Topical Terms:
Consumer behavior
Marketing--Social aspects

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