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Consumer behavior in theory and in action /

Consumer behavior in theory and in action / edited by Steuart Henderson Britt with the editorial collaboration of James L. Lubawski - New York : John Wiley, 1970 - 499 p. : ill. ; 26 cm. - The Wiley marketing series .

Includes bibliographical references

ISBN: 0471104825

LCCN: 71-126225

Subjects--Topical Terms:
Consumers

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Consumer behavior in theory and in action /

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