Consumer behavior and the practice of marketing /
Runyon, Kenneth E.
Consumer behavior and the practice of marketing / Kenneth E. Runyon, David W. Stewart - 3rd ed. - Columbus, Ohio : Merrill, 1987 - 776 p. : ill. ; 26 cm.
Includes bibliographical references and indexes
0675204631
86-62987
Consumers
Motivation research (Marketing)
Marketing research
Consumer behavior and the practice of marketing / Kenneth E. Runyon, David W. Stewart - 3rd ed. - Columbus, Ohio : Merrill, 1987 - 776 p. : ill. ; 26 cm.
Includes bibliographical references and indexes
0675204631
86-62987
Consumers
Motivation research (Marketing)
Marketing research