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Consumer behavior and the practice of marketing /

Runyon, Kenneth E.

Consumer behavior and the practice of marketing / Kenneth E. Runyon - Columbus, Ohio : C. E. Merrill, 1977 - viii, 472 p. : ill. ; 26 cm.

Includes bibliographical references and indexes

ISBN: 0675085039

LCCN: 76-44063

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)
Marketing research

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