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Consumer behavior and marketing action /

Assael, Henry

Consumer behavior and marketing action / Henry Assael - Boston : Kent, 1981 - 641p. : ill. ; 24cm.

Bibliography : p.600-601

ISBN: 0534009581

LCCN: 80-27898

Subjects--Topical Terms:
Consumers
Consumers--Examinations, questions, etc.
Motivation research (Marketing)
Motivation research (Marketing)--Examinations

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