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Consumer behavior and marketing action /

Assael, Henry

Consumer behavior and marketing action / Henry Assael - 4th ed. - Boston PWS-KENT Pub. Co. 1992 - 748 p. : ill. ; 25 cm.

ISBN: 0534925529

LCCN: 91-37265

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)

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