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Consumer behavior /

Robertson, Thomas S.

Consumer behavior / Thomas S. Robertson, Joan Zielinski, Scott Ward - Glenview, Ill. : Scott, Foreman, 1984 - 640 p. : ill. ; 24 cm.

ISBN: 0673158411

LCCN: 83-20423

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)

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