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Consumer behavior theory and practice

Walters, C. Glenn (Charles Glenn)

Consumer behavior theory and practice C. Glenn Walters - 3rd. ed. - Homewood, Ill. : Richard D. Irwin, 1978 - 608 p. : ill. ; 24 cm.

Includes bibliographical notes

LCCN: 77-089788

Subjects--Topical Terms:
Consumers

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Consumer behavior theory and practice

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