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Consumer behavior : theory and practice /

Walters, C. Glenn

Consumer behavior : theory and practice / C. Glenn Walters - revised edition - Homewood, Ill. : Richard D. Irwin, 1974 - 590 p. : ill. ; 24 cm.

Bibliographical references and index included

ISBN: 025601597X

LCCN: 73-093356

Subjects--Topical Terms:
Consumers

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