Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 5th ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1994 - 684 p. : ill. ; 26 cm.
0136690033 RM111.33
93-38128
Motivation research (Marketing)
Consumer behavior
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 5th ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1994 - 684 p. : ill. ; 26 cm.
0136690033 RM111.33
93-38128
Motivation research (Marketing)
Consumer behavior