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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - Englewood Cliffs, N.J. : Prentice-Hall, 1978 - xix, 489 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0131692011

LCCN: 77-25032

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)
Diffusion of innovations

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