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Consumer behavior /

Mowen, John C.

Consumer behavior / John C. Mowen - 4th ed. - Englewood Cliffs, N. J. : Prentice Hall, 1995 - 862 p. : ill. ; 26 cm.

Includes index

ISBN: 0023846119 RM184.34

Subjects--Topical Terms:
Consumer behavior
Consumers--United States

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