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Consumer behavior implications for marketing strategy /

Hawkins, Del I,

Consumer behavior implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - Plano, Texas : Business Publications Inc., 1983. - xx, 645 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes

Subjects--Topical Terms:
Consumers--United States.
Market surveys--United States.

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