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Consumer behavior : implications for marketing strategy /

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Kenneth A. Coney, Roger J. Best - Dallas, Texas : Business Publications Inc., 1980 - xv, 548 p.: ill.; 25 cm.

Includes bibliographical references and indexes

ISBN: 0256022909

Subjects--Topical Terms:
Consumers--United States
Market surveys--United States

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Consumer behavior : implications for marketing strategy /

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