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Consumer behavior : concepts and strategies /

Berkman, Harold W.

Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson - 2nd ed. - Boston, Mass. : Kent Pub. Co., 1981 - 483 p. ; 24 cm.

Includes bibliographies and index

ISBN: 0534009573

Subjects--Topical Terms:
Consumers
Consumers--United States

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