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Consumer behavior concepts and applications

Loudon, David L.

Consumer behavior concepts and applications David L. Loudon, Albert J. Della Bitta - 2nd. ed. - New York : McGraw-Hill, 1984 - 727 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

ISBN: 0070387583

Subjects--Topical Terms:
Consumers
Consumers--Case studies

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Consumer behavior concepts and applications

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