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Consumer behavior : application of theory /

Howard, John A.

Consumer behavior : application of theory / John A. Howard - New York : McGraw-Hill, 1977 - ix, 325 p.: ill.; 24 cm. - McGraw-Hill series in marketing .

Includes indexes

Bibliography: p. 307-317

ISBN: 007030520X 15.00

Subjects--Topical Terms:
Consumers

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Consumer behavior : application of theory /

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