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Consumer behavior : an information processing perspective /

Sternthal, Brian

Consumer behavior : an information processing perspective / Brian Sternthal, C. Samuel Craig - Englewood Cliffs, N.J. : Prentice-Hall, 1982 - xix, 358 p.: ill. ; 25 cm.

Includes index

Bibliography: p.327-342

ISBN: 0131692844

Subjects--Topical Terms:
Consumers

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