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Consumer behavior : a decision-making approach /

Walters, C. Glenn,

Consumer behavior : a decision-making approach / C. Glenn Walters, Blaise J. Bergiel - Cincinnati : South-Western Pub. Co., 1989 - xv, 608 p. : ill. (some col.) ; 24 cm.

Includes bibliographies and index

ISBN: 0538802006

Subjects--Topical Terms:
Consumer behavior

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