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Consumer behavior : contemporary research in action /

Holloway, Robert J.

Consumer behavior : contemporary research in action / by Robert J. Holloway, Robert A. Mittelstaedt and M. Venkatesan - Boston : Houghton Mifflin, 1970 - viii, 458 p.: ill.; 24 cm.

Includes bibliographies

ISBN: 0395046386

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

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