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Consumer behavior : basic findings and management implications /

Zaltman, Gerald

Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf - Wiley : New York, 1979 - xiv, 567 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0471981265

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

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Consumer behavior : basic findings and management implications /

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