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Public health branding : applying marketing for social change /

Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings - Oxford : Oxford University Press, 2008 - xvi, 304 p. : ill. ; 24 cm.

ISBN: 9780199237135 RM199.56

Subjects--Topical Terms:
Public health
Marketing of Health Services
Health promotion
Advertising as Topic
Persuasive communication

National Library of Medicine Call No.: WA100 / .P977 2008 9HUKM

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Public health branding : applying marketing for social change /

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