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Exploring corporate strategy : text and cases /

Johnson, Gerry

Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes, Richard Whittington - 7th ed. - Harlow, England : Financial Times Prentice Hall, 2005 - xxxvi, 1033 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and indexes

ISBN: 0273687344 (pbk.) 9780273687344 (pbk.)

Subjects--Topical Terms:
Business planning
Strategic planning
Business planning--Case studies
Strategic planning--Case studies

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Exploring corporate strategy : text and cases /

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