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Conservation, emotionally arousing television content and the recall and understanding of imbedded commercial messages /

Farrel, William J.

Conservation, emotionally arousing television content and the recall and understanding of imbedded commercial messages / William J. Farrel - 2 microfiches ; 11 x 15 cm.

Thesis (Ph.D.)-Hofstra University, 1979

Subjects--Topical Terms:
Television advertising and children.

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Conservation, emotionally arousing television content and the recall and understanding of imbedded commercial messages /

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