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Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 /

Bird, William L.

Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 / William L. Bird, Jr. - Evanston, Ill. : Northwestern University Press, 1999 - x, 288 p. : ill. ; 26 cm. - Media topographies .

Filmography: p. 267-274 Includes bibliographical references (p. 245-266) and index

ISBN: 0810115859 Hadiah

Subjects--Topical Terms:
Advertising--History--United States
Public relations--History--United States
Corporate culture--History--United States

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Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 /

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