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Satisfaction guaranteed : the making of the American mass market /

Strasser, Susan, 1948-

Satisfaction guaranteed : the making of the American mass market / Susan Strasser - New York : Pantheon Books, c1989 - xi, 339 p. : ill. ; 25 cm.

Includes index

Bibliography: p. [293]-326

ISBN: 1588341461 (pbk.) Hadiah 9781588341464 (pbk.)

Subjects--Topical Terms:
Advertising--Psychological aspects--History--United States
Consumers--History--United States
Sales promotion--History--United States
Brand name products--History--United States

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Satisfaction guaranteed : the making of the American mass market /

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