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Contemporary research in e-branding /

Contemporary research in e-branding / [edited by] Subir Bandyopadhyay - Hershey, PA : Information Science Reference, 2009 - xix, 358 p. : ill. ; 29 cm.

'Premier reference source'--Cover

Includes bibliographical references (p. 313-350) and index

ISBN: 9781599048130 (hardcover) RM666.90 1599048132 (hardcover) 9781599048154 (ebook) 1599048159 (ebook)

Subjects--Topical Terms:
Internet marketing
Branding (Marketing)
Communication in marketing

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