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Customer knowledge management : people, processes, and technology /

Al-Shammari, Minwir, 1962-

Customer knowledge management : people, processes, and technology / Minwir Al-Shammari - Hershey, PA : Information Science Reference, 2009 - xxiv, 360 p. : ill. ; 27 cm.

'Premier reference source'--Cover.

Includes bibliographical references and index

ISBN: 9781605662589 (hardcover) RM564.30 1605662585 (hardcover) 9781605662596 (ebook) 1605662593 (ebook)

Subjects--Topical Terms:
Customer relations
Relationship marketing

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