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Global brand integrity management : how to protect your product in today's competitive environment /

Post, Richard S.

Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post - New York : McGraw-Hill, 2008 - xv, 309 p. : ill. ; 24 cm.

Includes index

ISBN: 0071494448 (hardcover : alk. paper) 9780071494441 (hardcover : alk. paper) RM142.22

Subjects--Topical Terms:
Brand name products
Trademark infringement--Prevention
Product counterfeiting--Prevention
Product management

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Global brand integrity management : how to protect your product in today's competitive environment /

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