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Marketing to the social web : how digital customer communities build your business /

Weber, Larry

Marketing to the social web : how digital customer communities build your business / Larry Weber - 2nd ed. - Hoboken, NJ : John Wiley & Sons, 2009 - xvii, 246 p. ; 24 cm.

Includes bibliographical references (p. 231-238) and index

ISBN: 9780470410974 (cloth : acid-free paper) RM71.42

Subjects--Topical Terms:
Internet marketing
Online social networks

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Marketing to the social web : how digital customer communities build your business /

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