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Managing customers profitably /

Ryals, Lynette

Managing customers profitably / Lynette Ryals - Chichester, England : John Wiley & Sons, 2008 - xiv, 370 p. : ill. ; 25 cm.

Includes bibliographical references (p. [359]-361) and index

ISBN: 9780470060636 (cloth) RM214.80 0470060638 (cloth)

Subjects--Topical Terms:
Customer relations--Management

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Managing customers profitably /

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