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Getting China and India right : strategies for leveraging the world`s fastest-growing economies for global advantage /

Gupta, Anil K., 1949-

Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang - San Francisco : Jossey-Bass, 2009 - xvi, 254 p. : ill. ; 24 cm.

Includes bibliographical references (p. 229-238) and index

ISBN: 9780470284247 (cloth : alk. paper) RM85.74

Subjects--Topical Terms:
Marketing--China
Marketing--India
Globalization

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Getting China and India right : strategies for leveraging the world`s fastest-growing economies for global advantage /

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