Contemporary issues in Marketing and consumer behaviour /
Contemporary issues in Marketing and consumer behaviour /
Elizabeth Parsons, Pauline Maclaran, [contributors].
- Oxford, United Kingdom : Elsevier/Butterworth-Heinemann, 2009.
- xi, 219 p. : ill. ; 25 cm.
Includes index.
9780750687393 RM148.18
Marketing.
Consumer behavior.
Includes index.
9780750687393 RM148.18
Marketing.
Consumer behavior.
