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Successful product launch strategies : a comparison between sequential and simultaneous product rollouts /

Nik Mohd. Hazrul Nik Hashim

Successful product launch strategies : a comparison between sequential and simultaneous product rollouts / Nik Mohd. Hazrul Nik Hashim - 2009 - ix, 224 p. ; 30 cm.

Theses (Ph.D) - University of Melbourne, 2009

Subjects--Corporate Names:
University of Melbourne--Dissertations

Subjects--Topical Terms:
Dissertations, Academic--Malaysia
Marketing--Management
New products

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Successful product launch strategies : a comparison between sequential and simultaneous product rollouts /

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