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Basic advertising /

Jugenheimer, Donald W.

Basic advertising / Donald W. Jugenheimer, Gordon E. White - Cincinnati : College Division, South-Western Pub., 1991 - xv, 461 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index

ISBN: 0538190906 Hadiah

Subjects--Topical Terms:
Advertising
Advertising--Moral and ethical aspects

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