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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new "SCORPIO" model of market strategy /

Fifield, Paul.

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new "SCORPIO" model of market strategy / Paul Fifield. - Oxford, United Kingdom : Elsevier/Butterworth-Heinemann, 2008. - xxviii, 599 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780750686310 RM206.83

Subjects--Topical Terms:
Marketing--Management.
Marketing--Planning.
Strategic planning.

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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new "SCORPIO" model of market strategy /

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