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Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /

Kolb, Bonita.

Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb. - Oxford, United Kingdom : Elsevier/Butterworth-Heinemann , 2008. - vii, 276 p. ; 25 cm.

ISBN: 9780750687607 RM155.08

Subjects--Topical Terms:
Marketing research.
Nonprofit organizations--Marketing.
Nonprofit organizations--Research--Methodology.

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Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /

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