Changing the game : how video games are transforming the future of business /
Edery, David 1976-
Changing the game : how video games are transforming the future of business / David Edery and Ethan Mollick - Upper Saddle River, N.J. : FT Press, 2009 - xv, 218 p. : ill. ; 24 cm.
Includes bibliographical references and indexes
013235781X 9780132357814 RM89.46
Video games industry
Target marketing
Changing the game : how video games are transforming the future of business / David Edery and Ethan Mollick - Upper Saddle River, N.J. : FT Press, 2009 - xv, 218 p. : ill. ; 24 cm.
Includes bibliographical references and indexes
013235781X 9780132357814 RM89.46
Video games industry
Target marketing