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Marketing for stakeholders 2008-2009 /

Harris, David R.

Marketing for stakeholders 2008-2009 / David R. Harris, Neil Botten and Julia McColl. - Oxford, United Kingdom : Elsevier/Butterworth-Heinemann, 2008. - vi, 234 p. : ill. ; 25 cm.

ISBN: 9780750689663 RM124.03

Subjects--Topical Terms:
Relationship marketing.
Marketing--Management.

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