Six rules for brand revitalization : learn how companies like McDonald`s can re-energize their brands /
Light, Larry
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Brand revitalization Larry Light and Joan Kiddon - Upper Saddle River, N.J. : Wharton School Pub., 2009 - xx, 218 p. : ill. ; 24 cm.
Includes bibliographical references and index
0136043313 9780136043317 RM89.46
McDonald's Corporation--Case studies
Branding (Marketing)--Management
Brand name products--Management
Product life cycle
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Brand revitalization Larry Light and Joan Kiddon - Upper Saddle River, N.J. : Wharton School Pub., 2009 - xx, 218 p. : ill. ; 24 cm.
Includes bibliographical references and index
0136043313 9780136043317 RM89.46
McDonald's Corporation--Case studies
Branding (Marketing)--Management
Brand name products--Management
Product life cycle