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Strategic marketing in practice 2008-2009 /

Ranchhod, Ashok.

Strategic marketing in practice 2008-2009 / Ashok Ranchhod and Ebi Marandi. - Oxford, United Kingdom : Elsevier/Butterworth-Heinemann, 2008. - vi, 197 p. : ill. ; 25 cm. - Official CIM coursebook. . - Official CIM coursebook. .

Professional Postgraduate Diploma in Marketing.

Includes index.

ISBN: 9780750689618 RM151.63

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Examinations--Study guides.
Strategic planning.
Strategic planning--Examinations--Study guides.

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